http://www.snuggiepubcrawl.com/
You read it right. And it's exactly what it sounds like - genius.
Proceeds go to charity. This is social marketing from the grass roots up.
My question is, why doesn’t Snuggie hop on this fleeting bandwagon and help folks organize these charitable pub crawls in every city? Pick a charity that’s aligned with their business (keeping warm = blankets for the homeless, perhaps?), and give these cozy pub crawlers a way to spread the word. Like cards to hand out to spectators with ways to give, and ways to buy their own Snuggie.
The saintly monks of old wore funny robes (and come to think of it, they brewed some pretty awesome beer). Consider this Monkism 2.0.
Just don't forget the charitable part. Tweet this!
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I love this idea. And your suggestion that Snuggie get on board is right on. Remember what Scrabble did re: Scrabulous? Snuggie should do the opposite here.
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