Thursday, March 26, 2009

The “Good” Awards

I’ve decided to start an advertising awards show. (I know, another one.)

I’m the judge, and there are no “entries.” Just the stuff I find. It’s not about cancer ads or save-the-endangered-species ads. Those ads are already going to heaven.

No, my awards show is for regular brands who decide to do some good in the process of their marketing. Coke, Pepsi, Bud, Miller, Tide, Cheerios, Levi’s, Ford, McDonald’s, and so on and so on.

The hard part in a category like this? Finding killer creative. (Why is the creative generally ho-hum with this stuff?)

Want to enter? Just send me a note.
I’ll let you know how it pans out. I'm reading: The “Good” AwardsTweet this!

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