From Wieden+Kennedy Amsterdam comes this spot for the Insight hybrid. Here’s the “making of” video, with the spot itself at the end.
Initial response is mixed, with many folks thinking a 1,000-car commercial is a big waste of gas and electricity in itself.
AdRants says, "After doing the work to see what was possible W+K and Honda made the decision to look at a more environmentally friendly alternative. The result was a mix of Houdini 3-D modeling software for animation precision, a small number of Insight vehicles for scale and a few hundred Insight headlights." (Full article, HERE.)
As for my thoughts, I’ll refer back to an earlier post.
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Thursday, March 26, 2009
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