This is the paradox of big companies trying to "do good." They can reduce, reuse, and recycle all they want, and even ask us to do the same. But in the same breath, aren't they convincing us to use their product less? To bike, bus, and carpool, instead of driving a new Honda all over?
Ah well. Small steps. And great ideas in the process. I still can't help but like this Honda spot from Wieden+Kennedy London.
Showing posts with label wieden and kennedy. Show all posts
Showing posts with label wieden and kennedy. Show all posts
Thursday, May 7, 2009
Thursday, March 26, 2009
Honda Insight TV Spot: Green Car, Green Production?
From Wieden+Kennedy Amsterdam comes this spot for the Insight hybrid. Here’s the “making of” video, with the spot itself at the end.
Initial response is mixed, with many folks thinking a 1,000-car commercial is a big waste of gas and electricity in itself.
AdRants says, "After doing the work to see what was possible W+K and Honda made the decision to look at a more environmentally friendly alternative. The result was a mix of Houdini 3-D modeling software for animation precision, a small number of Insight vehicles for scale and a few hundred Insight headlights." (Full article, HERE.)
As for my thoughts, I’ll refer back to an earlier post.
Initial response is mixed, with many folks thinking a 1,000-car commercial is a big waste of gas and electricity in itself.
AdRants says, "After doing the work to see what was possible W+K and Honda made the decision to look at a more environmentally friendly alternative. The result was a mix of Houdini 3-D modeling software for animation precision, a small number of Insight vehicles for scale and a few hundred Insight headlights." (Full article, HERE.)
As for my thoughts, I’ll refer back to an earlier post.
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