Wednesday, November 17, 2010

2010 Cone Holiday Trend Tracker

Cone is a cool little agency, delving into some consistent thought-leadership on customer attitudes toward companies that do Good. Here's their latest, just in time for the holidays.

Cone says: "‘Tis the season for giving back, and companies should be prepared to lead the charge. Nearly nine-in-10 consumers (89%) want companies to support causes this holiday season, and 78 percent want to be personally engaged in these efforts. Getting a jump on their shopping, half (49%) of Americans say they have already purchased or plan to purchase a holiday gift that supports a cause this year, according to the 2010 Cone Holiday Trend Tracker."

Download the results here:
(Or, here ... )