Tuesday, April 13, 2010

Puma's Clever Little Bag

This one kind of speaks for itself.

It's a great example of a company doing some good, getting attention, and winning fans by doing so.

video

I don't think anyone is going to buy Puma's just for the bag.
But it gets attention for some very good reasons.

It makes Puma different; not just the packaging, but the way I view the brand.

Mad props to Fuseproject.
www.fuseproject.com