Anyone adding an element of “good” to their marketing can learn well from these veterans of cause advertising, Amnesty International. In this ad they do a very important thing. They give their supporters all of the credit.
It says, “Hundreds of thousands signatures preceded this one. Guantánamo Bay is being closed. Thanks to those who supported us.”
So, for example, if Diet Coke and its fans raise a lot of money and awareness for heart health, afterwards they have a chance to close the loop and strengthen the bond by giving all of the credit to the people who participated in a very public way.
It's like saying "thanks." They'll thank you back. Tweet this!
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