Friday, March 27, 2009

Quit Whining. Saving The World Just Got Easier.

So there you are, working on an ad campaign, and you think, “Hey, maybe the way to engage folks is by adding a charitable or green component in here.” Great. How do you do it? This site called Social Actions might be a good place to start.

(The following is re-posted from Triple Pundit under the Creative Commons license. Thanks TP. Good stuff.)

"One of the reasons cause branding campaigns work so well is because it allows consumers to make doing good part of their regular routine. Someone can buy a cup of coffee and feel a sense of purpose without having to do any extra leg work.

This ease of giving is magnified by Social Actions, a website that has aggregated literally thousands of charitable organizations and programs to connect users with causes, groups and volunteer activities. Through a sophisticated database, users can access a multitude of resources designed to link them with opportunities for taking action without having to labor over research to find the right charity or how to get involved.

Harnessing the power of social media and open source technology, Founder, Peter Deitz has made taking social actions as simple and targeted as a Google search with results as far-reaching as your desire to change the world."

Full article and interview with Social Action’s founder, HERE. I'm reading: Quit Whining. Saving The World Just Got Easier.Tweet this!

No comments:

Post a Comment