Monday, March 23, 2009

Saatchi S: the “Blue Movement”

Saatchi&Saatchi recently opened a new branch of their agency, Saatchi S. It’s the socially-conscious branch of the agency. They call their mission “blue.” (As in, “bigger than green.”)

Saatchi’s worldwide CEO Kevin Roberts has declared the goal of, “transforming one of the world’s great advertising companies, with 7,000 employees in 84 countries, into the world’s most powerful sustainability advocate… (to) radically dematerialize and de-carbonize the products they sell.” Wow.

Founder/CEO of Saatchi’s “S” group Adam Werbauch says, “Shopping gives us an opportunity, a platform, to reach more people than we can reach through traditional means of activism.” Hear, hear.

Saatchi S made at least one top 10 list of “most influential agencies of 2008.” The agency I work for has research outlining the 4 top trends of the coming year, one of them being "good" (i.e. making the world a better place).

I think there's a future in this stuff.

You can watch Adam Werbauch's launch speech about the Saatchi S vision - it's kind of long, but it starts HERE. I'm reading: Saatchi S: the “Blue Movement”Tweet this!

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