A Few Nice Sentences From Brandweek Lately

“Giving back has become a trend for marketers, including Starbucks, Kellogg’s Frosted Flakes and others that have centered their message around helping the community.” – 3/25/09

… “a perfect example of that rare and optimal occurrence when a company can creatively market itself and help local governments and everyday Americans across the country.” – 3/25/09

… “a growing field of brands placing the community at the forefront of their marketing messages. Kellogg’s Frosted Flakes, Starbucks and Scholastic, in conjunction with FAO Schwartz, are just the latest …” – 1/31/09

“A focus on the community ‘is in the air,’ … Community service is bigger than green.” – 1/31/09

… “they (consumers) are asking themselves, ‘What am I passionate about in life? What is going to be meaningful to me?’ said Chip Walker, head strategist at Strawberry Frog” … - 1/31/09

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