Thursday, March 26, 2009

Something Good In Those Diapers

Another Procter & Gamble brand does “good.” Pampers helps its customers help babies.

What I love about this is the simple math; one pack = one vaccine. It becomes very tangible for a shopper when they’re putting it in their grocery cart.

I’m not a huge fan of the creative here. I give it a B. A bit on the predictable/bland side, but I’ll bet moms like it.

And yes – here’s another example of “good” attracting talent. Salma Hayek lends her distinctive voice to the project.

Two questions:
Is this Saatchi again? My preliminary search says maybe. Can anyone confirm?
And, does anyone know how many vaccines they actually gave away? Do tell. I'm reading: Something Good In Those DiapersTweet this!

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