Wednesday, March 25, 2009

A Toast: Social Marketing Meets Good

Everyone’s all a-twitter about social marketing these days. It’s well-covered. The experts are emerging, and now you can hardly avoid the topic. They’re fantastic tools, giving us almost unlimited opportunities to created earned media and buzz.

So how can these things be used for good? Here’s one great example from Mullen.

The Bread Art Project.

Go online, create a slice of artistic toast, and share it with a friend. For every slice that’s created, a dollar goes to Feed America.

Try it, it’s fun.

(This is my creation, titled "SquareHead.") I'm reading: A Toast: Social Marketing Meets GoodTweet this!

1 comment:

  1. Hi,

    Social marketing is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good. Social marketing can be applied to promote, for example, merit goods, make the society avoid demerit goods and thus to promote that considers society's well being as a whole.