Okay, this is really more like political advertising, or Cause Marketing, but still. I would kill to get the Coen bros to direct something I wrote. And as it turns out, they care about stuff! Like the environment! Let’s do some math.
Odds of a famous director shooting your commercial about a product: 1%.
Odds of a famous director shooting your commercial about a product if you’re Crispin: 2%.
Odds of a famous director shooting your commercial about a product that helps the planet in some way: 32%.
People put their talent behind causes. And if a company has a cause, then they have a leg up on attracting talent.
Read more, here.
You can see the spot here.
I love Crispin’s work as much as anyone, but this spot left me flat. I don't blame the Coen’s. (I love them more than Crispin.) I think it's because in the end this is another parody campaign. It's very appropriate for this client/cause since it's a bit of an anti-marketing message, but we've seen parodies a lot.
This, however, is brilliant:
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