Good + the Profit Motive: Can Richard Branson Save the Economy?

From Fast Company today, “Like a team of financial Superfriends, Lending Club offers personal loans through a peer-to-peer model, Virgin Money (yes, a pro-social for-profit offshoot of the Branson empire) has peer-to-peer mortgage financing…”

Described as “holistic” and “grass-roots,” this so-called Lending Club helps citizens help each other. I’m skeptical because Sir Richard Branson loves making money too much to be truly altruistic. But that’s the point – once companies realize that doing Good can be very, very profitable, there’s no telling what can be accomplished.

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