Tuesday, April 28, 2009

Why Does “Green” Creative Suck?

I’ve been spending a good deal of time lately seeking out "good"/cause/green/belief-brand advertising. And I gotta be honest, most of it blows. It's like the companies that do good don't know how to hire a decent agency, and the decent agencies don't see the opportunity in building a brand while doing something good.

I hope there will come a day when ad geniuses will see the value in having something good to say. And vice versa – the day when companies doing good will see the value in better (much better) creative.

Case in point (yawn):

There are notable exceptions, many featured on this blog. Like THIS, and THIS, and THIS. Oh, and I also like the Dove stuff. (I'll tackle that in some upcoming post.)

Good golly, can’t we do better? I'm reading: Why Does “Green” Creative Suck?Tweet this!

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