I’ve been spending a good deal of time lately seeking out "good"/cause/green/belief-brand advertising. And I gotta be honest, most of it blows. It's like the companies that do good don't know how to hire a decent agency, and the decent agencies don't see the opportunity in building a brand while doing something good.
I hope there will come a day when ad geniuses will see the value in having something good to say. And vice versa – the day when companies doing good will see the value in better (much better) creative.
Case in point (yawn):
There are notable exceptions, many featured on this blog. Like THIS, and THIS, and THIS. Oh, and I also like the Dove stuff. (I'll tackle that in some upcoming post.)
Good golly, can’t we do better? Tweet this!
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