Thursday, April 2, 2009

Putting the “Good” In Goodby

From Today’s AdAge …

“… another promotional stunt from Denny's. The fast-casual restaurant is asking its faithful to bring a friend who could use a free meal, positioning the freebie as a "random act of kindness" it "hopes will spread across the country." Friends loyal enough to bring a friend April 8 between 6 a.m. and 2 p.m. can score a free Grand Slamwich for their pals when they spring for a Grand Slam.”

It’s going to be be a huge deal, including TV running during the Final Four of March Madness.

It’s the best marketing for Denny’s since they put the words, “Moons Over My Hammy” on the menu.

Or maybe I just like the word “Slamwich.”

The AdAge article is HERE. I'm reading: Putting the “Good” In GoodbyTweet this!

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