Monday, April 13, 2009

If This Is Real, It Bums Me Out

“Advertising on the Homeless Since 2005.”


This is craziness. And easily rationalized craziness, at that. “It gives them something to do.” – “It gives them a little money.” Using down-and-out people as billboards is – well, just one step below Facebook selling it’s users as media online.

And if Marshall McLuhan was right, and “the medium IS the message,” what’s the message of putting your logo on a homeless person?

Smells like exploitation. Am I wrong? Check it out, HERE.

(Thanks to my friend Karen W for this one.) I'm reading: If This Is Real, It Bums Me OutTweet this!

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