Wednesday, May 30, 2012

Try to ignore it. It won't go away.

I've been neglectful. I haven't posted consistently for too long. Still, this blog attracts readers. 30,753 page views, to be exact. It's a milestone.

I don't think it has much to do with me. I think it has to do with the interest in Marketing+Good. Marketers want examples; they want to see how it works.

And consumers like to see brands doing "Good" too. Maybe a few of them have stopped by, seen what the brands in these pages are up to, and become fans.

Last December I saw a TV spot that made my jaw drop. Not because it was hilarious, but because it was for such a huge brand, in such a critical time of year, and the spot had NOTHING to do with the holidays. It was a gutsy move by this brand. Every one of their competitors was talking about deals and gifts, and these guys deliberately zagged.

If you know anyone out there working at Subaru national marketing department, tell 'em to drop a line. Tell us all how well they did in December. Did committing to doing Good with their customers make it a December to remember? I'm reading: Try to ignore it. It won't go away.Tweet this!

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