Friday, October 16, 2009

Social Media Is Doing Good: Just Add Clients

Let's talk about social media. Everyone else is.

So. There’s an agency called Naked and they are always very quick on the uptake with any new media or consumer trend. They did a little slide show that helps us understand how the power of 140 characters can help solve just about any social problem you can think of. (The slideshow has no sound, but you’ll get the gist.)

(Their original post, HERE.)

In other news … The earth has tsunamis, we have social networks. Here’s a cool example of how the speed and connectedness of the Plurk network was used to help people hit hard by the power of planet earth. (Article, HERE.

(Apparently Plurk is a social network by Microsoft that must be “big in Japan” or something. More on Plurk, HERE.)

And finally, Facebook. Here’s a cool tip sheet about how to use Facebook to fix the world. Just click. Perfect for the lazy do-gooder in all of us. Enjoy. And do these 5 things:

1) use charity applications like Causes and Lil’ Green Patch and SocialVibe, 2) join groups doing good like Cancer Associations and Darfur Relief, 3) become a fan of a cause like Susan G. Komen for a Cure and Greenpeace and Oxfam, 4) send a virtual gift that prompts a sponsor company to donate, and 5) host a charity event using FB invitations.

Links and more details in the original article on Mashable, HERE.

So, what’s missing here? We’ve got plenty of social media, and plenty of doing-good. What’s missing is clients. Clients that align themselves with a cause, and join the online communities that already exist, they’re ready to act, stand to gain a lot. A lot of loyalty, a lot of goodwill, a lot of sales, possibly another generation or two of happy healthy customers, a lot of leverage over their competition, and a lot of VIP treatment in marketing heaven. I'm reading: Social Media Is Doing Good: Just Add ClientsTweet this!

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