Alanis Morissette: If a Cause Can Become A Brand ...

Earth Hour is now so big, it's a brand. So, if a cause can become a movement, and a movement can become a brand, it makes you wonder. Can it happen in reverse?

Can a brand become a movement? Can a brand become a cause?



(Btw, if you want Alanis to be in your ad, it had better benefit a good cause.)