Thursday, December 2, 2010

Trendwatching in 2011

Trendwatching is a website that makes it their job to see what's coming. I like it.

This is a telling little list: the Top 11 Trends to take advantage of in 2011. No less that 3 out of 11 focus on Doing Good. Think about that one.

The full briefing is at trendwatching.com. Here's the short version.
(They're all cool, but take note of #1, #8, and #10 in particular.)

1. RANDOM ACTS OF KINDNESS
In 2011, there will be no excuses left not to be kind as a brand... (More in the full brief.)

2. URBANOMICS
Are you ready for hundreds of millions of more daring, more experienced consumers? And that's just one side effect of rapid global urbanization... (More in the full brief.)

3. PRICING PANDEMONIUM
Flash sales, group buying, GPS-driven deals: in 2011 pricing will never be the same... (More in the full brief.)

4. MADE FOR CHINA (IF NOT BRIC)
In 2011, expect an increasing number of 'Western' brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets... (More in the full brief.)

5. ONLINE STATUS SYMBOLS
In 2011, you can’t go wrong supplying your (online-loving) customers with any kind of symbol, virtual or 'real world', that helps them display to peers their online contributions, creations or popularity... (More in the full brief.)

6. WELLTHY
As good health is now as important to some consumers as having the biggest, newest or shiniest status symbols, growing numbers of consumers will expect health products and services in 2011 to prevent misery (if not improve their quality of life), rather than merely treating illnesses and ailments... (More in the full brief.)

7. SOCIAL-LITES AND TWINSUMERS
SOCIAL-LITES are all about discovery, as consumers become curators; actively broadcasting, remixing, compiling, commenting, sharing and recommending content, products, purchases, experiences to both their friends and wider audiences... (More in the full brief.)

8. EMERGING GENEROSITY
In 2011, brands and wealthy individuals from emerging markets (yes, especially China) will increasingly be expected to give, donate, care and sympathize versus just sell and take. And not just in their home countries, but on a global scale... (More in the full brief.)

9. PLANNED SPONTANEITY
With lifestyles having become fragmented, with dense urban environments offering consumers any number of instantly available options, and with cell/smartphones having created a generation who have little experience of making (or sticking to) rigid plans, 2011 will see full-on PLANNED SPONTANEITY... (More in the full brief.)

10. ECO SUPERIOR
When it comes to 'green consumption' in 2011, expect a rise in ECO-SUPERIOR products: products that are not only eco-friendly, but superior to polluting incumbents in every possible way... (More in the full brief.)

11. OWNER-LESS
2011 could be the year when sharing and renting really tips into mainstream consumer consciousness... (More in the full brief.) I'm reading: Trendwatching in 2011Tweet this!

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