Tuesday, October 12, 2010

Too Rare: Good Stuff Done Great

I've complained in these pages a bit about how advertising that tries to "Do Good" is often really bad. Bad creatively, that is.

Why?

There's no reason at all. As proof, I offer two ads from Goodby for Haagen-Dazs ice cream. One, a simple, USEFUL print ad that actually lets you act to solve the problem they're addressing. It's printed on "seed paper" you can plant in the ground and grow a flower. That's right, a print ad that grows a flower.

And two, an amusing video that makes the point strongly and memorably. It's funny enough to get passed around. (Please do.)

So. Anyone from Goodby (or anywhere) know if actual honey bees are making a comeback? Let me know.





For a little more info about this campaign, here's a link.
http://www.vanksen.com/blog/haagen-dazs-makes-honey-bees-buzz/

(Thanks to Griffin Farley for pointing out this link! --> http://griffinfarley.typepad.com/propagation ) I'm reading: Too Rare: Good Stuff Done GreatTweet this!

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