Thursday, July 30, 2009

Audi Makes The Case For Diesel

They say it can reduce (eliminate?) our dependence on foreign oil, by using less.

It’s a “good” message both politically and environmentally. And they’ve somehow wrapped performance in there as well (HERE). It’s a fascinating strategy, and it just might work. (Cue watchdogs crying "greenwash" anytime now. The "clean diesel" debate continues.)

The creative is reminiscent of Goodby's Saturn work, but still very solid in its own right. Mad props to Venables Bell, SF.

(And to Mr. Greg Bell, who’s moving beyond the agency now, congratulations and good luck.) I'm reading: Audi Makes The Case For DieselTweet this!

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