This is the paradox of big companies trying to "do good." They can reduce, reuse, and recycle all they want, and even ask us to do the same. But in the same breath, aren't they convincing us to use their product less? To bike, bus, and carpool, instead of driving a new Honda all over?
Ah well. Small steps. And great ideas in the process. I still can't help but like this Honda spot from Wieden+Kennedy London.
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Thursday, May 7, 2009
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