I work at an ad agency, and like many ad agencies, we are evolving quickly. When someone leaves us, we often replace them with someone more, well, digital. We speak in terms of concepts, but also usability. We're discussing the "mobile mindset." We're measuring bounce rates. We're not drinking martinis at lunch.
This blog is about brands with purpose that do good in the world. Big picture stuff. UX, on the other hand, is about detailed user design metrics. That's why this is inspiring: "UX for Good."
First up, they're focusing on New Orleans musicians, whose cultural history and livelihood need help. They got an event coming up down there - #ux4good2012 - starting today, running through May 4th.
The "event" will include feet-on-the-ground research, and ideation sessions. Interesting sponsors signing up, like ad agency DraftFCB. They work with big brands like Dow, Dockers, Kraft, Kmart, Nestle, Sony, Taco Bell, VW ...
If DraftFCB sees the power in Doing Good for brands, I hope it starts some "Good" conversations with their clients. How doing good builds loyalty. How the UX can be designed for maximum results.
Follow the UX for Good team in NOLA this week on Twitter at @ux4good.
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Wednesday, May 2, 2012
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