Cone is a cool little agency, delving into some consistent thought-leadership on customer attitudes toward companies that do Good. Here's their latest, just in time for the holidays.
Cone says: "‘Tis the season for giving back, and companies should be prepared to lead the charge. Nearly nine-in-10 consumers (89%) want companies to support causes this holiday season, and 78 percent want to be personally engaged in these efforts. Getting a jump on their shopping, half (49%) of Americans say they have already purchased or plan to purchase a holiday gift that supports a cause this year, according to the 2010 Cone Holiday Trend Tracker."
Download the results here: http://www.coneinc.com/2010-cone-holiday-trend-tracker
(Or, here ... http://www.coneinc.com/ )
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Wednesday, November 17, 2010
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